Red Ribbon Bakeshop, Inc. is a

bakery A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who w ...

chain based in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, which produces and distributes cakes and

pastries Pastry is baked food made with a dough of flour, water and shortening (solid fats, including butter or lard) that may be savoury or sweetened. Sweetened pastries are often described as '' bakers' confectionery''. The word "pastries" suggests ...

History

In 1979, Amalia Hizon Mercado, husband Renato Mercado together with their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along

Timog Avenue Timog Avenue is a major road located in Quezon City within the Diliman area of northeastern Metro Manila, Philippines. It runs east–west through the southern edge of the barangay of South Triangle and is used to be named in English as South Av ...

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the most populous city in the Philippines. According to the 2020 census, it has a population of 2,960,048 people. It was fou ...

. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the

. In 1984, it opened its first overseas outlet in

West Covina, California West Covina is a suburban city in Los Angeles County, California, located east of Downtown Los Angeles in the eastern San Gabriel Valley and is part of Greater Los Angeles. The population for the city was 106,098 at the 2010 census. West Covi ...

. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

; five in

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

; two in

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

( Jersey City and Bergenfield); one in Metropolitan Phoenix; two in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

; one in

Virginia Beach, Virginia Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...

; one in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, one in

Metropolitan Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...

, and one in Houston, Texas. Other expansion plans continue to be worked out. In 2005, Red Ribbon was acquired by

Jollibee Foods Corporation Jollibee Foods Corporation (abbreviated as JFC and Jollibee Group; also known as Jollibee after its primary fast food brand) is a Filipino multinational company based in Pasig, Philippines. JFC is the owner of the fast food brand Jollibee. W ...

.(October 21, 2005)
JOLLIBEE COMPLETES RED RIBBON ACQUISITION
''

The Manila Times ''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...

'' Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.

References

External links

Red Ribbon BakeshopRed Ribbon Bakeshop USA
Jollibee Foods Corporation subsidiaries Bakery cafés Restaurant chains in the Philippines Restaurants established in 1979 Fast-food chains of the Philippines Companies based in Pasig Philippine brands Philippine companies established in 1979 Retail companies established in 1979 Food and drink companies established in 1979 1979 establishments in the Philippines 2005 mergers and acquisitions {{restaurant-stub

History

See also

References

External links